JD Wetherspoon will stop serving Champagne and German beer in the run up to Brexit, and will instead focus on drinks from the UK, it announced on Wednesday.
The pub chain will replace drinks from EU countries with those from the UK and other non-EU nations, across all 880 pubs from July 9.
It is switching from a range of drinks including Champagne and wheat beers, which are produced in France and Germany, with sparkling wines from the UK, such as Denbies Sparkling Whitedowns Brut and Whitedowns Rose Brut, and British wheat beers, such as Blue Moon Belgian White and SA Brains Atlantic White.
Wetherspoon said it would continue to serve Kopparberg cider from Sweden, because the brewery has confirmed that it will be producing its cider in the UK post-Brexit.
Alcohol-free Adnams Ghost Ship will replace Erdinger alcohol free beer from Germany.
Wetherspoon chairman Tim Martin, an ardent supporter of Brexit, said: „This move helps us to broaden our horizons so that we create an improved offer for the two million customers who visit our pubs each week.
„It is the start of a review of all products in the next six to 24 months, with the object of making our business more competitive.
„The EU’s customs union is a protectionist system which is widely misunderstood. It imposes tariffs on the 93pc of the world that is not in the EU, keeping prices high for UK consumers.“
Mr Martin said the products the company are introducing are cheaper than the EU products they are dropping. „We intend to honour existing contracts with EU suppliers, some of which have several years to run. However, we are starting to make the transition to non-EU trade now,“ he said.
The Brexit-backing boss, who set up Wetherspoons in 1979, said the UK must follow free trading nations like Australia, New Zealand and Singapore by ending tariffs, which will „reduce prices, boosting living standards and helping business“.
He added: „Ending tariffs will also help to minimise border inspections, and will benefit poorer countries in Africa and elsewhere, which are penalised by EU protectionism.“
Mr Martin previously urged Brexit naysayers to “put a sock in it”, claiming the UK will flourish with or without an EU trade deal after the country leaves the union.
Wetherspoon’s total revenues grew 4.3pc in the 12 weeks to January, and sales at pubs open more than one year climbed 6pc.