IBM iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions, the company tweeted June 19. IBM iX is the business and tech consulting wing of international technology giant IBM. According to IBM iX, the main purpose for applying blockchain in the media ecosystem...
A company has launched an online advertising platform AdCoinClick that enables businesses and individuals to pay for campaigns using cryptocurrency – all the while providing publishers with an innovative way of monetizing content directly through their websites and blogs. AdCoin’s founders, all of whom have prior experience as entrepreneurs, say...
Apparently the advertising sector on social media is huge. Is this true? For ordinary users, social networks are a way to keep in touch with friends. But with 2.5 bln users worldwide, they have now become indispensable marketing tools. It is estimated that $31 bln was spent on social media advertising...
Widespread bans of initial coin offering (ICO) and cryptocurrency adverts on major social media platforms and search engines could provide the opportunity for a Blockchain-based advertising service revolution. In June 2018, Google’s ad service will stop serving any advertising content relating to cryptocurrencies or ICOs. The move has massive ramifications...
Ripple is hosting a VIP gathering, dubbed “XRP Community Night,” in NYC on May 15, with a performance by Snoop Dog, the company announced Tuesday, April 24. The event is “invite-only,” but two Twitter contests will run in which participants can vie for ten tickets: “Twitter Trivia” and “Make the...
Social media platforms have recently banned advertising for cryptocurrencies and ICOs, but that stance is contradictory to the thoughts of their directors. In January, the social network giant Facebook outlawed cryptocurrency related advertising in an effort to protect users from various ICO scams, fraudulent token sales, Ponzi schemes and the...
Sky News has reported today, March 18, that Twitter is considering implementing a ban on cryptocurrency-related advertising in two weeks according to an as-of-yet unconfirmed report. Twitter had not responded to a request for confirmation of the alleged crypto ad ban by press time. Twitter’s reported crypto ad ban would come...
The meteoric rise of Bitcoin’s value in 2017 was enough to bring it into mainstream consciousness - but people are clamoring to get on the Blockchain and cryptocurrency train. That has culminated in a number of weird and wonderful advertising campaigns, featuring some interesting celebrities and big businesses, all vying...
With the success of Blockchain technologies in preventing the double-spend issue in cryptocurrency, a new technology company is applying this approach to stem the incredible rise in digital advertising fraud. The rise and rise of fake views Last year saw digital advertising secure its dominance of the global marketing industry, overtaking...
Super Bowl LII, the US NFL championship game played yesterday, Feb. 4 between the Philadelphia Eagles and the New England Patriots, featured a television ad from brokerage firm TD Ameritrade that advertised Bitcoin (BTC) futures. Singer Lionel Richie appeared in the US-based brokerage firm’s ad describing a customer’s ability to...